Privacy Policy

Last updated: May 2026

This privacy policy explains how Direct Tourism Services Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you use this website or contact us. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Direct Tourism Services Ltd is the data controller for personal data collected through this website.
Registered office: Grove House, 8 St Julian's Friars, Shrewsbury, Shropshire, SY1 3SZ
Company No: 05090904
Email: [email protected]
Tel: 01743 261910

What Data We Collect

We collect the following personal data when you use our contact form or contact us directly:

  • Name
  • Email address
  • Telephone number (optional)
  • Any information you include in your message

We also collect anonymised usage data via Google Analytics (see below).

How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and provide the services you request
  • Send you information about our services where you have given consent or where we have a legitimate interest in doing so
  • Improve our website and services

Our lawful basis for processing is legitimate interests (responding to enquiries) and, where applicable, consent (marketing communications).

Google Analytics

This website uses Google Analytics to collect anonymised information about how visitors use the site (pages visited, time on site, browser type, etc.). This data does not identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense

This website displays advertisements through Google AdSense. Google may use cookies to serve ads based on your prior visits to this website or other websites. You can opt out of personalised advertising by visiting Google Ads Settings.

Cookies

This website uses cookies to improve your experience. These include essential cookies (required for the site to function) and analytics cookies (Google Analytics). A cookie notice is displayed on your first visit. You can manage your cookie preferences through your browser settings.

Data Retention

We retain enquiry data for up to 2 years after your last contact with us, unless a longer period is required by law or to fulfil a contract.

Your Rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Have inaccurate data corrected
  • Have your data erased in certain circumstances
  • Object to or restrict our processing of your data
  • Data portability
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at [email protected].

Complaints

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO): ico.org.uk or call 0303 123 1113.

Changes to This Policy

We may update this policy from time to time. The current version will always be available on this page.