Tourism Websites & Marketing for B&Bs and Self-Catering
We work with B&Bs, guest houses, self-catering properties, holiday cottages, glamping sites and holiday parks across the UK — providing affordable, practical websites, booking systems and marketing support from people who understand accommodation businesses.
What We Provide
- Bespoke websites — professionally designed, mobile-friendly, hosted and maintained
- Direct booking systems — take bookings and payments on your own site, commission-free
- Channel manager integration — sync availability with Booking.com, Airbnb, Expedia automatically
- Guest e-newsletter — stay in touch with past guests and drive repeat bookings
- Photography — professional images that convert browsers into bookers
- Business advice — one-to-one support on marketing, pricing and growing your business
Reducing OTA Commission
OTA commission of 15–25% adds up to a significant cost for accommodation businesses. The best way to reduce it is to build a direct booking relationship with your guests — through a professional website with booking capability, a past-guest email list, and a Google Business Profile that shows well in local search. We help you build these assets and use them effectively.
Practical, Affordable Solutions
We understand that most B&Bs and self-catering businesses are owner-operated with limited marketing budgets. Our advice is always grounded in what will actually make a difference for your specific situation — not in what is fashionable in digital marketing circles. We offer honest assessments and fixed-price quotes.
Frequently Asked Questions
Yes — even if you take most bookings through OTAs like Booking.com or Airbnb, a professional website is essential. It gives guests confidence before they book, allows you to take
direct bookings without paying OTA commission (typically 15–25%), and lets you tell your story in a way that a listing page never can. We build websites for accommodation businesses from around £600 and they consistently pay for themselves within a season.
The key tools are: a good website with a direct booking capability, an
e-newsletter to past guests encouraging them to book direct next time, and a Google Business Profile kept well maintained. We build booking systems that integrate with your channel manager so availability stays in sync across all platforms automatically — meaning you can drive direct bookings without the admin burden of managing multiple calendars.
For most B&Bs and self-catering properties, the highest-impact activities are: direct booking capability on your website, Google Business Profile with good photos and prompt review responses, a simple email to past guests before peak seasons, and good photography. Our
tourism business advice service can help you identify where the biggest opportunities are for your specific situation and budget.
A professional, responsive website for a B&B or self-catering property typically costs from around £600–£1,500 depending on the number of units, the level of photography needed and whether you want online booking integrated. We provide a fixed-price quote before any work begins and include hosting, a CMS for self-editing, and ongoing support.
Contact us to discuss your requirements.
Yes. Good photography is the single most important factor in converting a website visitor into a booking. We commission and manage professional tourism photography for accommodation businesses — including both interior and exterior shots, and lifestyle photography showing the surrounding area. It is an investment that pays back across every channel you use, from your website to OTA listings to social media.