Google are now penalising websites that aren't mobile friendly so it's more important than ever to ensure your website is developed with this in mind. All Direct Tourism Services websites are now 'responsive' websites as standard. This means your website will automatically adapt to the screen size you are viewing it on. So, there's no need to zoom in and out of the website if you're viewing it on your smart device (such as an iPad or iPhone); the website will respond to suit - and more importantly your customers / website visitors will be able to view it in a more user friendly format.
With smart devices becoming increasingly popular and widescreen monitors being packaged with new PCs more often, there is growing demand to web developers to design websites that work well for all screen sizes. This can also help to 'future proof' your website, reducing the need to create a new website for each new gadget or screen size that comes on the market.
Google have stated that any pages of a website that aren't mobile-friendly will be "displayed and ranked appropriately for smartphone users"; this essentially means that Google will move you down the search engine rankings when people are searching Google via their mobile devices if you don't have a responsive website.
To test whether your website is mobile-friendly or not, you can use the mobile-friendly test tool. provided by Google, call us on 01743 261910 or arrange to pop in for a chat and we'll demonstrate how responsive designs work.